Our Story

A love letter to South Indian craft.

What began as a small Instagram page in 2021, sharing jewellery we couldn't stop admiring, has grown into a trusted destination for South Indian jewellery lovers around the world.

Over the past four years, we've had the privilege of serving more than 2,000 happy customers, with many returning to us again and again for life's special moments. From India to the United States, Canada, and beyond, our pieces have found homes wherever people cherish South Indian heritage.

Every haram, tikka, necklace, vanki, kamarbandh, and kids' jewellery piece in our collection is carefully handpicked. We don't simply sell jewellery—we curate timeless designs that celebrate tradition, culture, and the joy of dressing up.

At The Nagai Store, our mission remains the same as day one: bringing beautiful South Indian jewellery to those who love wearing their heritage with pride.

Every haram, every tikka, every kamarbandh on our shelves is chosen by hand — by us, for you.